Here’s a clip with a one-minute Porsche ad, followed by behind-the-scenes footage of the shoot which lasts two minutes. At first glance, nothing very surprising, a slightly convoluted story of a family with flexible necks from watching Porsches pass in front of their house, then we see the entire film crew. However, this entire video is false, or almost.
The only real scene in the entire clip is the man sitting in a chair explaining the filming. Everything else is generated using artificial intelligence. It was the user u/hellolaco, real name László Gaál, who shared the clip on Reddit. He says it took him about three weeks to create the video using Veo 2, from Google DeepMind. The music is, however, real, coming from an online library, as is the narration, the creator having hired someone from the site Fiverr for the advertising part, and his own voice for the behind the scenes.
Almost nothing you see is real in this fake Porsche ad. © László Gaál
-Soon entire films generated by AI?
While GoogleGoogle only began to open access to the first generation of its generatorgenerator of Veo videos that for a month, László Gaál has already had access to the second generation, Veo 2. It took him 12 days to generate the advertisement, then 4 days for behind the scenes, and a few days of editing. The main difficulty was to maintain continuity between the scenes and the characters. Veo 2 only accepts written queries, no images or reference clips. The man indicates that the very short sequences are an artistic choice, and that he will perhaps publish the generated clips in full later on his account onTwitterTwitter).
This shows the vitessevitesse incredible at what pace video generation is advancing. As a reminder, it’s been less than two years since the slightly disturbing clip of Will Smith devouring spaghetti, and less than a year since OpenAI announced its Sora video generator. If one person can create a commercial that would likely have cost millions to film, this technology could soon disrupt the entire movie industry. It no longer seems at all unrealistic to generate an entire movie with a single prompt. However, it will then become impossible to talk about a common cinema experience around the coffee machine, if AI generates personalized films for everyone…
