Around the world, 1.24 billion people log into Instagram every day. This social platform maintains its power intact in this tumultuous world of social media. In 2025, it will surely continue to influence the way we communicate, consume and dress, especially Generations X and Y. To build a solid presence on this social network now, discover the Instagram trends to follow in 2025…
At the same time, discover this certified training “Developing your business with community management”. You will learn to:
- Develop a community management strategy, particularly on Instagram
- Organize the operational application of a community management project
- Monitor and evaluate the impact of your community management actions
1. Videos dominate on Instagram
Video stays at the forefront on Instagram! Reels, stories, IGTV…, these formats are the most consumed there. Reels alone represent almost 1/3 of the total content consumed on this platform.
Brands much prefer this type of content because it gets their messages across to the target audience more easily. Indeed, Reels are the most effective way to maximize your organic reach on the platform.
Thanks to short, dynamic and impactful videos, you can generate high engagement in 2025. According to statistics published on Learnthings, this format reaches 3 times more users compared to other types of posts.
The other format to take into account: live streaming! You will be able to regularly broadcast live videos in order to interact with your audience in real time. You will further strengthen your links with your subscribers, thus boosting interaction.
2. Social SEO becomes essential
Don’t be surprised if you sometimes see pages dedicated to SEO for Instagram in the SERPs! Now, SEO is aimed not only at traditional search engines, but also at social networks.
Like TikTok or Facebook, Instagram is also used by Internet users for research. Moreover, some of its optimized publications appear in search engine results.
The importance of social SEO is expected to increase in 2025. So, already think about optimizing the SEO of your publications to benefit from better positions on Google and the platform itself.
Our advice: integrate relevant keywords into your biography, your captions… without overdoing them!
3. Quality and authenticity, two important criteria!
Every year, Instagram pays more and more attention to quality. 2025 will be no exception! Quality will always come before quantity. So no more content without added value, inconsistent or of low quality at the risk of losing engagement and reach.
The relevance of your content is one of the criteria that the Instagram algorithm takes into account to prioritize publications and establish recommendations. Does your content match user interests? Favor this criterion to preserve your online credibility.
Authenticity, another important criterion. It is even the key element to stand out and attract the maximum number of users to this social network. For example, share personal stories, broadcast behind-the-scenes company videos, share employee testimonials, etc.
The objective? Increase the emotional connection between you and your audience, which naturally earns your audience's trust.
This social platform is currently transforming into a shopping place where users explore and directly purchase their favorite products: clothes, shoes, cooking, high-tech, etc.
Moreover, in 2024, 44% of users go to Instagram every week to shop online according to Instagram for Business on its account. Furthermore, 70% of consumers choose this social network when they plan to purchase a product.
This trend is greatly supported by the presence of super advanced e-commerce features such as integrated payment methods or Instagram stores for example. This makes the shopping experience much simpler for consumers.
You can also tag products in your organic shoppable posts, giving your followers the opportunity to easily purchase without logging out of the social app.
Instagram has therefore become more than just a channel to promote your products, services, promotional offers or upcoming events. This is ideal for increasing your sales in other ways throughout the year!
5. Micro-influencers are gaining ground
Gaining user trust is essential in any influencer marketing strategy. There collaboration with a micro-influencer Relevant is therefore essential to represent your brand in a more authentic way on Instagram.
How is this type of Creator different from traditional influencers? Micro-influencers manage and target a smaller, but more engaged audience!
This Instagram trend could allow you to reach a specific or niche consumer segment in 2025, which will improve your engagement and conversion rate.
Note that influencer marketing is a strategy widely used by brands present on this social network. 96% of marketers favor Instragram to carry out their campaigns.
6. The use of AR and VR technologies is increasing
As augmented reality (AR) and virtual reality (VR) become more popular, Instagram is increasing its immersive functions. The platform wants to offer more personalized and interactive experiences to its users:
- AR filters for facial ornaments;
- Virtual try-on of products;
- Virtual tour of products or spaces…
Thanks to this trend, the user experience will be more engaging!
7. The need to build a real relationship with your audience
Instagram is the right place to build real relationships with your audience. Two-way communication is essential! Both parties, your brand and your audience, interact regularly to get to know and understand each other better.
How to achieve this goal? This social network offers interactive tools like stickers and polls, which help create strong and active engagement. They encourage lively conversations, highlighting user-generated content or UGC!
This strategy also makes it possible to collect data on consumers, on the interests, preferences and behaviors of your subscribers. You can also communicate with your potential customers via Instagram broadcast channels, private messaging and comments in stories.
8. Advertising on Instagram in 2025
Have you made the most of advertising on Instagram this year? Continue next year, as it will improve with data analysis and personalized campaigns.
Your brand will be able to use the information collected and provided by the algorithms to reach specific audiences, guaranteeing the engagement of your potential customers.
You will be able to access detailed measurements and audience insights to adjust your advertising campaigns and optimize your return on investment.
So you have been warned, the ball is in your court!
And don't forget this certified community management training course is eligible for the CPF. You will thus be able to prepare for our “Developing your activity with community management” certification (registered with France Compétences under number RS6452).
