Snapchat has announced the launch of several new features for regular users and Snapchat+ subscribers, just in time for the holiday season.
These updates include expanded chat options, new app themes, and additional festive features.
One of the biggest updates for all Snapchat users is the ability to save conversations for up to seven days, rather than having them disappear after 24 hours.
Snapchat says this feature will be particularly useful for creating vacation lists without worrying about them disappearing. Additionally, it can be handy for planning holiday surprises in group chats, allowing users to review details as needed.
For Snapchat+ subscribers, the company is introducing new immersive app themes. These themes allow paid users to choose from a variety of predefined color schemes, changing the appearance of the app across all tabs.
Subscribers will also get early access to a new set of Bitmoji reactions in Chat, improving their messaging experience.
Non-paying users aren’t left out, as Snapchat is rolling out new holiday-themed Lenses, including a fun Ugly Sweater Lens, to add a festive touch to their snaps. Snapchat+ launched in 2022, giving users access to early and exclusive features for a $3.99 per month subscription.
Some of these exclusive features include cat wallpapers, custom app icons, Bitmoji AI animals, and more.
In August, Snap revealed that Snapchat+ had surpassed 11 million paying users, highlighting the popularity and success of the subscription service.
These new features aim to improve the user experience on Snapchat during the holiday season, providing free and paid users with exciting new ways to interact with the app.
