The arrival of Sora, OpenAI’s new baby which creates ultra-realistic video sequences using artificial intelligence, confronts the world with a new reality to which it will have to adapt, according to columnist Bruno Guglielminetti.
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“Sora, it’s happening, we’ve been waiting for it for months. There, now it’s available for paying subscribers [de ChatGPT]. But still in dribs and drabs,” he explained in an interview with LCN.
If these video generators cause concern in the cinema industry, the digital technology expert was reassuring.
“It’s one thing to do something that lasts 15 seconds and another thing to do 30 minutes, an hour,” he emphasized.
The LCN team asked Sora to generate a video of Château Frontenac on fire
Screenshot TVA News
Programs like Sora will allow a new generation of creators to “create something really interesting,” he underlines, comparing the arrival of these new technologies to those of videocassettes which democratized the art of cinema.
“There are young people who started making short films in their basement, in the garage. And then today, they have become great filmmakers,” illustrated Mr. Guglielminetti.
Coca-Cola’s broadcast of a new Christmas advertisement on its web platforms shows that this transition is already underway.
Jobs under threat?
Artificial intelligence also raises several questions around its impact on the job market. Many trades risk being threatened by this new technology.
However, according to Bruno Guglielminetti, we must now see these tools as essential.
“Learn to use these tools because maybe that’s what will make the difference in your career,” argued the expert.
Watch the full interview in the video above
