Published on November 30, 2024 at 12:22 p.m. / Modified on November 30, 2024 at 8:31 p.m.
5 mins. reading
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Beautifying dental treatments for adults have been increasing over the past fifteen years in Switzerland.
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The dental whitening offering extends from specialized practices to domestic products sold in large retailers.
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Dental alignment with adult patients has increased significantly since Covid-19, with new players bypassing dental practitioners.
Wasn’t the American car salesman with big, straight, ultra-white teeth considered a dorky cliché in the late 1990s? Twenty years later, you only need to take a careful look around you to realize that beautiful teeth are now legion. But unlike the dazzling whiteness of yesteryear, today’s smiles mostly have in common that they look natural.
“American studies have proven that the mouth is the second thing we look at in others after the eyes. Additionally, we are constantly the target of media conveying a message that an individual’s charm and success are reflected through the beauty of their smile. It is therefore not surprising that this part of the face is the subject of greater attention in our societies focused on self-image,” analyzes Giovanni Tommaso Rocca, lecturer at the University Clinic of Dentistry. from Geneva.
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Social network, developed by the Chinese company ByteDance, which allows the sharing of short videos. Launched in 2016, it is very popular with young people. In China, it is called Douyin.
