A delegation of 26 U.S. agribusiness companies, 21 cooperative leaders and 14 representatives from state agriculture departments will meet with Moroccan and West African buyers to explore the latest trends in food consumption, assess market demand and increase production. access to main regional markets, the American embassy in Rabat said in a press release.
«Trade mission highlights U.S. commitment to advancing agricultural exports and fostering long-term trade relationships in the region», Adds the same source.
«This mission provides a critical opportunity for U.S. agribusiness companies to penetrate the dynamic Moroccan market and leverage its strategic position for broader access to Africa“, explained Foreign Agricultural Service Administrator Daniel Whitley, who will lead the mission.
«U.S. Agribusiness Trade Mission’s visit to Morocco reflects the strong partnership between our nations, emphasizing innovation, sustainability and inclusion in agriculture“, indicated for his part the United States Ambassador to Morocco, Puneet Talwar.
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Throughout the visit, representatives of U.S. companies and institutions will participate in B2B meetings with potential buyers from Morocco and other West African countries, including Ivory Coast, Gambia and Senegal. They will meet officials from the Moroccan Ministry of Agriculture, the Moroccan Confederation of Agriculture and Rural Development (COMADER), the Milling Industry Training Institute (IFIM) and the Zoopole. They will also participate in round tables with women leaders in the agricultural sector and with Moroccans who have participated in USDA scholarship programs.
Since the entry into force of the United States-Morocco Free Trade Agreement (FTA) in 2006, Moroccan agricultural exports to the United States have almost tripled and those from the United States to Morocco have double. The Kingdom was the second largest US agricultural export market in Africa in 2023. The same year, agricultural trade between the two countries reached $900 million.
The United States and Morocco are also co-sponsors of a United Nations resolution to declare 2026 the International Year of the Women Farmer (IAWF). This initiative aims to raise awareness of the crucial role of women in agriculture and highlight opportunities for gender equality in the sector.
