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According to a press release from the American embassy in Rabatthis mission aims to strengthen commercial links, open new markets, and expand existing partnerships between United States, Morocco and West Africa.
“A delegation of 26 American agribusiness companies, 21 cooperative leaders, and 14 representatives from state departments of agriculture will meet with Moroccan and West African buyers to explore the latest trends in food consumption, assess market demand, and increase access to key regional markets,” says the same source.
“This trade mission underscores the United States’ commitment to advancing agricultural exports and fostering long-term trade relationships in the region. Morocco’s investments in infrastructure, including roads and ports, position it as a regional trade hub, benefiting U.S. exporters and food manufacturers across Africa,” the U.S. Embassy continues.
For the administrator of Foreign Agricultural Service, Daniel Whitleywho will lead the mission, it “provides a crucial opportunity for American agribusiness companies to penetrate the dynamic Moroccan market and leverage its strategic position for broader access to Africa.”
“The visit of the American agribusiness trade mission to Morocco reflects the strong partnership between our nations, emphasizing innovation, sustainability and inclusion in agriculture,” indicated the United States Ambassador to Morocco, Puneet Talwar.
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