Black Friday is a real engine for the national economy. By generating strong enthusiasm for online shopping, it boosts consumption and, in turn, the activity of local merchants.
Every year, Black Friday mobilizes the attention of the public and economic players around the world, and Morocco is not left out. Beyond the discounts and attractive offers, this event marks an intense period for commerce, revealing new consumer trends and generating significant local opportunities. For Jumia Morocco, Black Friday represents more than just a promotional season: it is a unique opportunity to support the Moroccan economy, encourage local talents and promote Moroccan brands in the digital world.
Support for the national economy
Black Friday is a real engine for the national economy. By generating strong enthusiasm for online shopping, it boosts consumption and, in turn, the activity of local merchants. Small and medium-sized businesses (SMEs) as well as very small businesses (VSEs) directly benefit from this influx. Thanks to strong partnerships, Jumia allows many Moroccan brands to connect to a wider audience and strengthen their notoriety, thus contributing to the development of the local entrepreneurial fabric.
The scale of the event also requires a considerable logistical effort. Faced with increasing demand, Jumia is strengthening its teams and engaging in a seasonal recruitment process to ensure a smooth and optimal customer experience. The positions created cover various areas – logistics, customer service, marketing – providing opportunities for local talent to contribute to this large-scale event. These seasonal recruitments meet a significant employment need and strengthen local skills in crucial sectors for the future.
A springboard for professional development
For Jumia, it’s not just about recruiting; it is essential to promote and train these talents. All new seasonal employees benefit from specific training to strengthen their skills in e-commerce, logistics management and customer service. This know-how constitutes a significant asset in the Moroccan labor market and contributes to the preparation of a qualified workforce for a booming sector. This commitment by Jumia to local professional development demonstrates our desire to strengthen Moroccan skills and contribute to the country’s economic dynamism.
Black Friday is also a great showcase for Moroccan brands who want to stand out and expand their audience. By being present on a platform like Jumia, these brands gain visibility and access a much larger market, well beyond regional borders. The event allows them to promote their products, make their know-how known and position themselves in an increasingly digital environment. This aspect is particularly essential in a context where online commerce has become a pillar of economic development.
Towards more digital consumption
In Morocco, purchasing behavior is changing markedly towards digital. The convenience of online shopping, combined with competitive prices, is attracting more and more consumers. To meet these expectations, Jumia relies on an intelligent price reduction strategy, where cost optimization makes it possible to offer a variety of products (household appliances, fashion, high-tech, beauty, home, etc.) at attractive prices. without compromising quality. These price adjustments are not a simple commercial argument; they reflect our commitment to democratize access to essential products for an increasingly connected and demanding Moroccan clientele.
Making e-commerce accessible to everyone
Jumia Maroc strives to listen to its customers and best meet their expectations. Recently, a complete review of our offers made it possible to redefine our approach and initiate a plan to improve our services, aimed at strengthening the customer experience, from product quality to associated services. In this context, we have enriched our catalog by integrating new sellers and brands, chosen based on customer feedback and data analyses, in order to offer more diversified products adapted to local preferences. Furthermore, speed of delivery remains an essential element for Jumia, because it is at the heart of customer satisfaction. We therefore strive to offer an experience where reliability and efficiency meet the expectations of our users.
The success of Black Friday is therefore only one step in a larger development project. Our ambition at Jumia is to make e-commerce a growth lever accessible to all Moroccans. We are working to make e-commerce not just a one-off benefit, but a viable and useful option for consumers in all regions, enabling a more inclusive and convenient shopping experience.
This hard work and this strategy aligned with market expectations earned us, during the Digital African Summit 2023, recognition for the best Black Friday campaign. This distinction underlines the effectiveness and impact of our approach: offering a unique experience, attractive promotions and impeccable logistics. For Moroccan consumers, this award represents a guarantee of trust, confirming Jumia’s commitment to meeting their expectations in a responsible and innovative manner.
Black Friday for Jumia Maroc embodies an ambitious vision for the future of e-commerce, closely linked to the needs of the local economy, the aspirations of talents and the potential of local brands. With our commitment, we are continuing our mission to make online commerce accessible and beneficial for all Moroccans, by supporting them every day in their consumption choices.
By Badr Bouslikhane, Managing Director of Jumia Maroc
