The pleasure of being surprised by the place goes hand in hand with the feeling of being welcomed as a privileged guest, even if you wish to explore the store out of simple curiosity. Each visitor thus has the assurance of being received, with warmth and simplicity, by a team that is both cool, ultra-smiling and has solid experience in watchmaking. Sit among the windows, prefer the intimate and relaxed atmosphere of the lounge area, chat with a drink in your hand at the bar: everything is possible to discover all of the Breitling collections. “It’s a philosophy because choosing a timepiece also means sharing values and wanting to feel an emotion,” believes Store Manager Adrian Guerron, always attentive to the small gestures that make the difference.
For example, offering a drinks menu and escorting the customer upon departure. This former Belgian cocktail champion can also exercise his talents during smart events and after-works regularly organized by invitation for around twenty people. Between the excellence of Breitling watches, the omnipresent feeling of well-being and the quality of in-house service, “mixology” works! The creation of the Brussels boutique coincides with the anniversary of Breitling’s 140 years of pioneering innovations, clearly showcased on the “historic wall” leading to the lounge and bar. The key dates are displayed there: 1915 and 1934, when Gaston Breitling and his son Willy Breitling established the basis for the face of today’s chronographs, the year 1943 when the “Premier” brought the chronograph out of the cockpit of planes to measure the time in the city, 1952 the year of birth of the iconic Navitimer which remains one of the most recognizable aeronautical watches of all time, the first appearance in 1983 of the Chronomat first used by the Frecce Tricolori, the Italian national aerobatic team… A journey through time and creative watchmaking in an all-inclusive “Air, Sea, Land” formula!