the desire to be more active than their parents at the same age

the desire to be more active than their parents at the same age
the desire to be more active than their parents at the same age

A new survey from Mazda Canada highlights the taste for adventure of

TORONTO, May 22, 2024 /CNW/ – A new survey from Mazda Canada found that despite preconceived notions about aging, Gen Xers and baby boomers have no desire to slow down. In fact, they are thirsty for adventure and want to take on new challenges.

Generation X and baby boomers: the desire to be more active than their parents at the same age (CNW Group/Mazda Canada Inc.)

To mark the launch of the all-new Mazda CX-70 — a two-row premium SUV thoughtfully designed for people who lead active lifestyles — Mazda sought to better understand Generation X’s desire for adventure and Canadian baby boomers. The survey found that while Gen are not looking to slow down, but rather to use the time ahead to discover new things and take on new challenges (66%). They also think that discovering new things will help them stay motivated and fulfilled (71%). Furthermore :

  • 82% of Gen .
  • 66% of Gen Xers and Baby Boomers agree that they feel like they have more freedom to develop new passions today than when they were younger.
  • 66% of Gen Xers and Baby Boomers say they are interested in exploring new places, with 55% wanting to travel by car.

At Mazda, we truly put people at the heart of everything we do, to enrich their lives. For this reason, we are constantly seeking to better understand those we serve,” said Sandra Lemaitredirector of public relations and corporate affairs at Mazda Canada. “We know that many Canadians lead active lives and have dreams to achieve, and it is motivating to know the mindset that drives many older generations — one marked by the thirst for adventure, a taste for travel and the discovery of new passions. This mindset perfectly reflects Mazda as an organization, and the CX-70 was designed to deliver on that. “.

Helping people reconnect with their passions

Although many Gen Xers and Baby Boomers are eager to try new things and inject more fun and adventure into their lives, some of them may not know how take steps to achieve this. That is why Mazda Canada joined forces with Lisa Murphya certified life and wellness coach from Torontoto help Canadians reconnect with their sense of adventure and their passions.

“It’s never too late to change gears and try new things to get your momentum back,” says Lisa Murphywho is also the founder of 50 Forward Club “. “Contrary to popular belief, Gen Xers and Baby Boomers have a great lust for life and are still actively pursuing their dreams. »

Lisa Murphy gives five tips to get you started:

1. Take the time to take stock.
Reflecting on your life and asking yourself existential questions can help you clarify what you want more or less of in your life. Also think about what you would do if you weren’t afraid of failing.

2. Dream big, start small.
Thinking about your past passions and your ideal future life can lead you to take small steps toward a more fulfilling, adventure-filled life.

3. Get over indecision.
If you’re hesitant about making changes in your life, try saying “I will do it” rather than “I should do it.” This direct choice of language can encourage you to reinforce your decision and make it happen.

4. Put fear in perspective.
When trying something new, confront your fear or nervousness by thinking about what solutions you would implement if your fears came true. This will give you a feeling of control.

5. Continue to identify and claim what you want to experience: an exciting and exhilarating life.
Daily affirmations can remind you of the person you want to be and the adventures you want to have, helping you prioritize these aspects of your life.

The all-new Mazda CX-70

Mazda recently introduced the all-new CX-70, an agile and versatile two-row premium SUV carefully designed for life’s passions. The CX-70 is available with three electrified powertrain options, including a plug-in hybrid offering up to 42 kilometers of pure electric range, and standard i-Activ all-wheel drive, combining performance and efficiency like never before. With a stylish interior large enough to comfortably carry you, four passengers and everything you need for the road, the CX-70 opens the door to self-discovery.

Mazda Canada inc.

Proudly founded in Hiroshima, Japan, Mazda has a history of sophisticated craftsmanship and innovation, and aims to enrich life on the move for the people it serves. By putting people at the center of everything it does, Mazda aspires to create meaningful experiences for people through its vehicles. Mazda Canada inc. is responsible for sales and marketing, customer service and parts service for Mazda vehicles in Canada. Mazda Canadawhose head office is located in Richmond Hillin Ontario, has a national network of 163 dealers. For more information, visit the media website Mazda Canada at


Hill & Knowlton used Léger Opinion’s online panel to survey 1,500 Canadians and a group of n=100 Gen was carried out respecting age, gender and regional quotas. The duration of the survey was less than 10 minutes. Data was weighted by age, gender and region, consistent with 2021 census figures. Generation Z is defined as Canadians aged 18 to 27, millennials are aged 28 to 43 Years old, Gen The associated margin of error for a randomly selected sample of n=1,500 would be ±2.5%, 19 times out of 20.

Source Mazda Canada Inc.

Information: Chuck Reimer, Mazda Canada Inc., [email protected]; Sandra Lemaitre, Mazda Canada Inc., [email protected]



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