Wednesday, May 22, 2024 at 8:55
New York – Moroccan craftsmanship, through the Maison de l’artisan, signed a notable participation in the international contemporary furniture fair known as “International Contemporary Furniture Fair (ICFF)” which took place from May 19 to 21 in New York .
This second participation in the main exhibition for contemporary furniture design in North America comes as part of the efforts made by the Ministry of Tourism, Crafts and Social and Solidarity Economy aimed at promoting Moroccan craftsmanship internationally, indicates a press release from the ministry.
The same Source specifies that the United States is the leading importer of Moroccan products, representing 40% of the overall volume of exports at the end of April 2024.
This show thus offers an opportunity to strengthen the presence of Moroccan craftsmanship in this key market and explore new commercial prospects with new emerging markets, it is indicated.
In a 120 m² pavilion, six companies specializing in carpets, pottery, brassware, lighting, interior decoration and zellige surfaces, presented their “Morocco Handmade” creations to more than 10,000 professionals from around the world. entire. In total, the show brought together more than 450 brands from 35 countries, according to the press release.
The 2024 edition of this event saw the participation of architects, interior designers, buyers, distributors and promoters, which made this event a platform to create connections and promote Moroccan crafts on the international scene, added the ministry.
