Jobs related to advertising communication are constantly having to adapt. In recent years, brands’ marketing and communication teams have continued to expand internally, and they are now able to feed the many communication flows, particularly on social networks. But to do this, they must be able to count on sufficiently varied and comprehensive visual material so as not to have to constantly call on their agency or a photographer or videographer.
It is precisely to meet this need that the production company Spurring has specialized in the creation of “image banks” for its clients. As Lucien Meylan, the founder and CEO, explains: “The brands that commission us present us with a brief. It is on this basis that we prepare enough visuals for their various communication campaigns, the distribution of which is managed internally.” A catalog that must, of course, respect the brand’s branding and which above all has the advantage of representing a saving in time and resources.
“Our filming and shootings do not exceed 4 days. This is the time needed to produce material that can be used by all departments for several years.” A turnkey solution, launched in 2017, which has interested many brands, including BCV.
This is how Lucien Meylan discovered one of his photos displayed in the middle of Lausanne and did not fail to remind on LinkedIn: “This photo, used for their campaign intended for their private clientele, is only a brief overview of a day of shooting carried out over a full day. With the participation of six models, including two young children, the production results in a panel of 100 selectable photos.”
A new positioning
This positioning came from an observation. If brands work with agencies for their advertising campaigns, there is often a lack of visual coherence in all the messages broadcast. The imperative of reactivity and the need to feed social networks do not allow for artistic direction on all communications: too tedious and too expensive. This is how the idea of creating “image banks” was born. “We do not charge for our work by the number of images or videos. This global approach also ensures that we respect the brand’s expectations and that all the visual material is coherent since it is produced by the same photographer or director.”
For advertising agencies, it is also the assurance that their creative work can focus on the campaign and not on the creation of visuals for social networks. The approach is therefore complementary.
