look back on his crazy tour in five mind-blowing figures

MUSIC – It's the end of an era: that of the Eras Tour. After 1 year, 8 months and 22 days, Taylor Swift's world tour that began in March 2023 is coming to an end. The American pop star gives her last concert on Sunday December 8, 2024 in Vancouver, Canada, after making crowds dance around the world, releasing three albums and breaking new records.

More than a tour, the Eras Tour has become a global phenomenon, impossible to ignore even for those who don't listen to Taylor Swift. Cities welcomed the singer into their stadiums like the messiah, changing the names of the streets as she passed. THE Time Magazine voted her personality of the year and even American and foreign politicians rode on the “Taylor Swift effect”.

A look back at this extraordinary tour in 5 figures, to discover in video at the top of this article.

The Eras Tour: 149 dates

Taylor Swift almost toured the world with her Eras Tour. She has given 149 concerts across 21 countries on 5 continents (North America, South America, Asia, Oceania, Europe).

The American singer had even initially planned 152 concerts in 22 countries, but her three concerts in Vienna, Austria had to be canceled last August following a terrorist threat. Apart from this planned attack, she performed all her other dates, sometimes under downpours or in the middle of a heatwave.

10.1 million spectators for Taylor Swift

More than 10 million people attended the Eras Tour, according to the official tour book. There BBC even estimates that 11 million tickets were sold. And that's just official spectators.

Because tens of thousands of fans who were unable to buy tickets also listened to or watched the singer from outside the stadiums. In Munich, for example, no less than 50,000 Swifties gathered on a hill near the Olympic stadium. Not to mention the hundreds of thousands of spectators who went to see the film of the tour in the cinema.

2 billion dollars in revenue

Just with the first 60 concerts in America, the Eras Tour has raked in more than a billion dollars in revenue (1.04 billion precisely according to Pollstaror a little less than a billion euros). Taylor Swift is the first artist in history to reach this exorbitant amount for a tour.

According to estimates, the Eras Tour could well exceed $2 billion in total revenue. An amount to which must be added the hundreds of millions of dollars earned from sales of derivative products.

The Taylor Swift effect: +0.2% of GDP

It's not just Taylor Swift that this tour brought in big bucks. The hotel, catering and transport industries have benefited from “the Taylor Swift effect”just like some clothing sellers and the pearl trade thanks to friendship bracelets made en masse by fans. The passage of the Eras Tour boosted the economy in certain countries, notably in Singapore.

According to analysts, the singer's six dates would have resulted in an increase of 0.2% in the GDP of the city-state, which had negotiated the exclusivity of the Eras Tour in South East Asia. For the largest economies, the impact would have been smaller, but still notable: + 0.02% of GDP in the United States following the start of his tour in 2023, and + 0.01% of GDP in Australia after his visit to Melbourne and Sydney. In France, Taylor Swift even overshadowed the Olympic Games, attracting five times more wealthy American tourists to Paris than the Olympics, according to Bloomberg.

517 hours of show for Taylor Swift

Not counting the first part, provided by a slew of artists like Paramore and Sabrina Carpenter, each concert of the Eras Tour lasted on average 3 hours 30 minutes. That is 210 minutes of show with around 45 songs retracing 18 years of career.

In total, according to its own accounts displayed in The Eras Tour BookTaylor Swift will have sung and danced on stage for 517 hours, or 31,020 minutes, or 21 and a half days. The pop star therefore deserves to rest… before her next « era ».

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