The audience of radio podcasts and pure audio players will now be measured in the same way

On the one hand, the audience for podcasts published by major radio players measured by Médiamétrie. On the other hand, the audience of other podcast players (Louie Media, Binge Audio, Slate, Le Parisien, Studio Minuit, Le Figaro, etc.) measured by the Alliance for Press and Media Figures (ACPM )… with a completely different methodology. This schism has separated digital audio players for five years, and makes comparisons between these two worlds very complicated for advertisers. But this divide will disappear, Médiamétrie and the ACPM announced this Tuesday.

“These two parallel measures did not speak to each other. We are therefore going to join forces on a common measurement platform, which will offer true comparability of figures. This is a big step forward”explains to Figaro Julien Rosanvallon, deputy general director of Médiamétrie. These new tools will be deployed from the first half of 2025. The new generation rankings will be published from September…