From Katy Perry to Justin Timberlake, via Jennifer Lopez, stars of the 2000s are struggling to regain their previous success. For what ? A look back at a generation of popstars whose failures have continued in recent months.
Recently, several major pop figures from the 2000s have struggled to regain their former glory. Katy Perry’s latest album is struggling to find its audience. Justin Timberlake continues to fill theaters, but only thanks to his classics from the 2000s. On the other hand, his new songs work much less. His latest single, “No Angels”, released at the start of the year? Already forgotten.
Another industrial disaster: Jennifer Lopez. She had to cancel part of her tour this year because tickets weren’t selling and her latest album also went unnoticed.
How to explain all these flops? It’s often said that pop stars have an expiration date, but it’s more complicated than that.
Pop has changed, so have the artists
If the stars of the 2000s have difficulty adapting, it’s because today’s pop no longer has much in common with that of the time. When you listen to what an artist like Billie Eilish does, for example, 22 years old, we are on something much darker and more torn. The same goes for the singer Artemas with his title “I like the way you kiss me”.
We are now talking about darkwave or alternative pop, musical trends far removed from what Justin or J-Lo offered, it is the pop that young people prefer today.
The TikTokization of music
New popstars, like Sabrina Carpenter or Dua Lipa followed by millions of people, use social networks to simulate proximity with their audience. And yet, Jennifer Lopez has 251 million subscribers on Instagram. So why doesn’t it work?
It is more a phenomenon of fascination for the woman she is rather than for the singer. But the TikTokization of music is difficult to understand for older artists who were placed there as products by record companies, who didn’t have much to say.
Today, creating a connection with the public has perhaps become as important as music!
Bel RTL
Stars
Katy Perry
Justin Timberlake
Jennifer Lopez
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