End clap for the tour of all records: Taylor Swift ends Sunday in Vancouver, Canada, her “Eras tour”, which panicked the counters and cemented her status as an international music megastar.
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Better than Elton John
This world tour, the most lucrative in history, began in March 2023 in Arizona (United States) and will have visited around fifty cities, from Buenos Aires to Tokyo via Singapore, for a total of 149 concerts.
The entourage of the American pop star did not communicate the figure of ticket sales but the specialized magazine Pollstar estimated it at more than $2 billion. Far, far ahead of the $939 million for Elton John's farewell tour, interrupted by the Covid-19 pandemic after five years and 328 shows.
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An economic impact on the towns crossed
In addition to ticket sales, the “Eras” tour represented a substantial economic windfall for the cities crossed by the tour.
In Toronto, the penultimate stop of the tour with six concerts spread over two weekends last month, the local tourism office (Destination Toronto) estimated that the presence of the American singer and songwriter had injected some 282 million Canadian dollars ($199 million) in the economy of Canada's largest city.
Last year, before the Canadian concerts were officially announced, Canadian Prime Minister Justin Trudeau, who attended one of the shows in Toronto with his family, publicly asked the star to visit Canada.
The tour resulted in scenes rarely seen for other artists. In May in Paris, for example, fans set up around the performance hall two days before the concert, camping on site in the hope of finding themselves as close as possible to their idol.
Seismic activity
In Edinburgh in June, fans shook the ground at concerts according to the UK's earthquake monitoring agency (BGS), with seismic activity measured up to six kilometers around the stadium where the star was performing.
The tour, of which a film was made last year (“Taylor Swift: The Eras Tour”), has not escaped the upheavals of the news either: in August, the three concerts in Vienna were canceled after the revelation of an Islamist suicide attack plan.
Taylor Swift's performances enchanted fans but also excited critics, with the latter praising her energy and endurance on stage during performances lasting three hours and thirty minutes on average.
Rallying for Kamala Harris
Named personality of the year 2023 for the magazine TimeTaylor Swift also marked the year 2024 by jumping into the political arena during the US presidential election. His rallying behind the Democrat Kamala Harris had enraged Donald Trump, who had said the “hate”.
Despite a very busy concert schedule, the American singer was also often seen at the matches of her boyfriend, the famous American football player Travis Kelce, and in particular the most important of them, the Superbowl, the grand final of the American championship .
On February 10, after leaving a concert in Tokyo, the star jumped on a plane to be able to attend this match, the next day in Las Vegas, 9,000 km away. This journey against time had kept many “Swifties” and Americans in suspense.
