Far, far ahead of the $939 million for Elton John's farewell tour, interrupted by the Covid-19 pandemic after five years and 328 shows. In addition to ticket sales, the “Eras” tour represented a substantial economic windfall for the cities crossed by the tour. In Toronto, the penultimate stop of the tour with six concerts spread over two weekends last month, the local tourism office (Destination Toronto) estimated that the presence of the American singer and songwriter had injected some 282 million Canadian dollars ($199 million) in the economy of Canada's largest city.
Seismic activity
Last year, before the Canadian concerts were officially announced, Canadian Prime Minister Justin Trudeau, who attended one of the shows in Toronto with his family, publicly asked the star to visit Canada. The tour resulted in scenes rarely seen for other artists. In May in Paris, for example, fans set up around the performance hall two days before the concert, camping on site in the hope of finding themselves as close as possible to their idol.
CHANDAN KHANNA / AFP
In Edinburgh in June, fans shook the ground at concerts according to the UK's earthquake monitoring agency (BGS), with seismic activity measured up to six kilometers around the stadium where the star was performing. The tour, of which a film was made last year (“Taylor Swift: The Eras Tour”), has not escaped the upheavals of the news either: in August, the three concerts in Vienna were canceled after the revelation of an Islamist suicide attack plan.
-Energy and stamina on stage
Taylor Swift's performances enchanted fans but also excited critics, with the latter praising her energy and endurance on stage during performances lasting three hours and thirty minutes on average. Named personality of the year 2023 for Time magazine, Taylor Swift also marked the year 2024 by throwing herself into the political arena during the American presidential election. Her rallying behind Democrat Kamala Harris enraged Donald Trump, who said he “hated” her.
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