SCH ends the “JVLIVS” era with a third part, which is actually the fourth disc of this saga. It all started in October 2018 with the first album featuring this mafioso, a sort of alter ego of the Marseille rapper. Carried by the titles “Otto” or “Prêts à part” with Ninho, it has sold more than 200,000 copies. Fans therefore responded to the second opus published in March 2021 and displaying more than 430,000 sales, before SCH surprised everyone by offering “JVLIVS Prequel: Giulio” (nearly 110,000 copies sold), looking back on childhood and the rise of his fictional character. Six months later, the 31-year-old artist went further with the final volume called “JVLIVS III: Volume 3 – Ad Finem”, released the same day as the new Jul. “ I’m already filled with nostalgia when I think of everything that this succession of projects made me experience musically, all the adventures we went through over the course of the overall work. I started this story six years ago now and it still feels like it started yesterday. » writes the “Stigmata” rapper on his social networks.
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“It’s an absolute banger”
« I first wanted to thank all the people who worked in the shadows in the service of this Music that we loved to create and I hope that it will leave a part of itself in the heritage of our culture. I thank you for raising the name JVLIVS to the place it occupies in Rap today, and I thank you for all the kindness you have been able to show over the previous weeks. » adds SCH, broken by the death of a loved one following a shooting: “ It pains me, I must admit, to tell myself that this is the end, but all good things come to an end… And this is only the beginning of something else “. While he dedicates this album to his late friend Tahar, fans have been passionate for several hours about the 18 tracks of this final part of the “JVLIVS” saga, which notably includes an event duet with Damso. A summit meeting!
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« I have to settle down one day but I live as if I hadn’t proven myself » launches SCH on this unifying track, set to explode the meters on streaming platforms thanks to its catchy chorus: “ I’m moving forward, I’m trying not to eat farm food (Oh) / You see me there in front of you, you don’t know what I had to do / I put my whole heart into it, times, I was fooled / There were fits of laughter, blood, flowers and tears “. Damso’s passage also caused a sensation among fans. “ It’s an absolute banger », « I’m sorry but damso killed sch en feat », « Nah the sound is really too high level thank you sch damso », « Sorry, what is this chicken? » or « This is the feat of the year » can we read on the networks. About Damso, SCH declared in the show “Le Code”: “ We took the time and I hope it shows. I have a lot of respect for what he does. His approach often goes against commercial standards and I respect that. ».
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