REPLICA 2 – Hologram’ Lo & Huntrill

REPLICA 2 – Hologram’ Lo & Huntrill
REPLICA 2 – Hologram’ Lo & Huntrill

Does a colorful character like this really exist? Huntrill Does he tell the whole truth, nothing but the truth in his texts? Like 100% of rappers on the planet, the latter would obviously answer in the affirmative if we asked him the question, without it being possible to verify each of his allegations. Since his first titles in 2017, this young man presents himself as a sort of hustler ultimate, sailing between London, Brussels and Amsterdam for business and shopping for new designers while pretending to have no need of rap money to buy one, two, a thousand pairs of Margiela.

Affiliated with the label Don Dada since around 2020 and the release of “Margiela in the plural” moreover, the good understanding between him and the ex-members of 1995 seems absolutely obvious. Beyond the pronounced taste for tinsel, there is a love for second-hand goods and sophistication at Huntrill and Hologram Lo‘. With the Parisian producer, this is felt by the choice of his samples, his varied musical orientations but always in good taste. With the Ile-de-France rapper, it is his references, not necessarily sharp but finely served, and his ultra-insolent sense of formula that best embodies this. REPLICA 2 carries within itself all these qualities and thus becomes an absolutely essential object for anyone who appreciates rare and rich rhymes layered on silky productions.

Huntrill’s rap is not that of a classic nouveau riche a la Child or to the Gauze For example. Of course, what he calls “the empty fridge syndrome” links the three rappers when it comes to swiping the CB but the difference, again, is in the choice of sophistication of Huntrill. Standing out by wearing luxury clothing is one thing, scouring all the boutiques to find THE rare piece is another. For rhymes, it’s the same: it’s forbidden to wear the same ones as others. In REPLICA 2, Huntrill arms himself with hyperboles that are surprising to say the least, standing on the narrow border between stupidity and pure genius. “I learned to swim in a 5-star hotel,” he replies when asked if he appreciates simplicity. LikeInfinite’ who saw himself as “a kind of Jay-Z Arab” on his album 888, Huntrill is also inspired by the so stupid, but so good and so enjoyable rap of Shawn Carter from the “Imaginary Players” era. The recipe is simple: we compare ourselves to other rappers and make fun of them as harshly as possible. Bursts of laughter are guaranteed when the MC with the baton uses words well.

In his eccentricity and in his atmospheres, the one who calls himself Bigstraat must Playboy Books in him. This mix between classic New York rap and more modern antics is therefore orchestrated by Hologram Lo’, who for ten years has been honing his know-how surrounded by prodigious rappers. One of the architects of the last albums of Nekfeu or the famous He is crying d’Alpha If seems to flourish differently on REPLICA 2. Finding the soundtrack for this colorful character is not easy, but this exhilarating mission is crowned with great success here. Beyond the rich and varied samples which adorn elegant productions, several extracts from films or interviews add breadth to this project, placing it in several realities. The reference to Ghost Dog, Jim Jarmusch’s masterpiece, emphasizes the solitary, self-taught and marginal side of the rapper, repeatedly recounting his aversion to the laws and his qualities as a thief shaped by need. Other interview extracts, such as one from Snoop Dogg at the end of “Supplier” or that of Alpha 5.20 at the end of “SADNESS QUI CÛTE CHER” place this album in a more concrete reality and highlight two essential elements of Huntrill’s music: his apparent lightness when it comes to evoking his consumption of lean or his unhealthy materialism and the sadness that he seeks to hide through his pairs of Margielas and his purple cups.

This short film of 8 tracks (which counts 11 if we add the 3 tracks of the first REPLICA) produced by Hologram ‘Lo’ reminds us of the short formats of one of its major inspirations. Indeed, The Alchemist, a major producer of American rap for around twenty years, regularly releases short projects that he composes entirely and in which only one rapper appears, as if to create a form of sound biopic. After H Jeunecrack with The octopus, Lo’ therefore took care of another excellent rapper in the person of Huntrill. What is certain is that this short album format between a producer, a rapper and a worked artistic direction has everything it takes to stand out and to play on its replay value in the era of streaming. In the French-speaking world, Jeanjass also follows the model of Uncle Al (we have notably seen him produce projects for Fuku, Mairo et Keroué in less than a year), a model whose success is certainly limited in view of its esoteric proposition, but welcomed with enthusiasm by fans of this demanding, artisanal and rare rap. Grünt fans nod loudly.

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