At 32, Selena Gomez becomes one of America’s youngest billionaires

She is one of the youngest women in the United States to reach billionaire status. Selena Gomez has just entered for the first time the Bloomberg Billionaires Index, which lists the 500 richest people in the world based on their net worth. The analysis reveals that her fortune amounts to $1.3 billion and that the majority of it (80%) comes from the proceeds of Rare Beauty, the inclusive cosmetics line that she launched five years ago.

Talents multiples

To arrive at this result, the study took into account the estimated value of her stake in her two companies, Rare Beauty, on the one hand, and Wondermind, on the other, a digital platform promoting mental health. The report also includes the value of her album sales and properties, as well as revenue from streaming deals, brand partnerships, concert tickets sold and acting contracts. “Selena is not just a pop star,” Stacy Jones, founder and CEO of the American branding agency Hollywood Branded, told Bloomberg. “She is a multifaceted businesswoman whose diverse income sources contribute to her impressive net worth.”

Woman of influence

The most-followed female personality on Instagram (424 million followers) has used her influence to good effect to make Rare Beauty flourish. With her makeup tutorial videos that have racked up millions of views and her messages of self-acceptance based on her own experiences, the star has made each product launch go viral. The key to her success? “Authenticity,” according to Brent Saunders, CEO of eye health company Bausch+Lomb Corp. and an investor in startup Wondermind. “You have a real example of how a celebrity can use their influence and expertise to do good and build good companies. Selena embodies that,” he tells Bloomberg.

According to US market research firm Pitchbook, Rare Beauty had annual revenue of $350 million last year, surpassing other celebrity-founded beauty brands such as Jessica Alba’s Honest Co. and Lady Gaga’s Haus Labs. And Wondermind, which she co-founded two years ago, was valued at $100 million in 2022.

Also readRare Beauty by Selena Gomez, Fenty Beauty by Rihanna… When it comes to beauty, which celebrity brand is the most popular?

Her digital reputation has also been an asset in promoting the fashion brands she has been an ambassador for, such as Puma, with whom she signed a two-year deal worth $30 million in 2017. She also negotiated a $10 million fee when she was chosen to be the face of Coach in 2016, as well as another $10 million deal with Louis Vuitton that same year.

A successful artistic career

The actress of the film Emilia Perez has also made significant profits from his career in film and television. Among his most iconic roles, his character of Alex Russo in the Disney series Wizards of Waverly Placewhich she held from 2007 to 2012, notably allowed her to earn 3 million dollars in total. In addition, the series Only Murders in the Building, of which she is the producer and also one of the main heroines, earned her 6 million dollars per season, in addition to a nomination for an Emmy Award for lead actress in a comedy series.

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Finally, even if it is thanks to the song that she became so popular, the interpreter of My mind and me capitalizes only a “relatively modest” portion of her wealth through the music industry. Indeed, her tours represent less than 5% of her fortune, while her album and record sales, less than 2%. Indeed, the singer, who had abruptly canceled her tour Revival in 2016 due to his mental health issues, has not rescheduled a tour since. Even though that series of concerts generated more than $30 million in ticket sales.