After the Château de Valençay, it is the Department's turn to change its visual identity. A new logo with more modern graphics has been unveiled. It retains the emouchet, chosen as a symbol of the community of Indre since 1987 for its various qualities: “his ability to gain perspective to better analyze before acting”; “his clear singing which allows him to be better understood”; “his reputation as a defender of the territory”.
But unlike the old logo, the blue frame which surrounded the emouchet has disappeared. “The bird is no longer confined: it takes flight”. By releasing its emblematic raptor, the departmental council wanted to give the image “an open, dynamic department, focused on the future”. Another modification made: the addition of the word “Berry” for “reaffirm the roots and pride of belonging to this land rich in history, customs, heritage and know-how”.
A logo created in-house
The new logo was created by an in-house graphic designer. The cost of its design is therefore zero. For the moment it will only be visible in digital communication, the departmental council continuing to sell off its stocks of goodies and official papers containing the old visual. The replacement of the logo on the facades of certain buildings, the signage of colleges, the vehicles and even the uniforms of the Department's agents, are currently being budgeted for. “These are elements that date back more than ten years, sometimes still with the General Council logo, which we should have replaced anyway. »
-In the Department's old logo, the bird appeared enclosed in a blue frame.
© (Screenshot NR)
