Amazon invested a whopping 250 million in the budget of ‘Red One’a Christmas action adventure in the service of Dwayne Johnson y Chris Evans. However, the film was a huge failure in theaters and it was decided not to wait any longer to release it as soon as possible on Prime Video. Well, their move has turned out well, since they have just destroyed the record for the best premiere for a film on that platform.
Killing it
To put it in data, ‘Red One’ has achieved 50 million views around the world in just four days. That makes it the best premiere of a film Amazon MGM Studiossince the record until now was also at 50 million, but ‘Road House: Hard by Profession’ needed two weeks to achieve it.
Obviously, this is good news for Amazon, a studio that was unable to make its investment profitable during ‘Red One”s run in theaters. It is true that it can still be seen in some theaters, so it will still add a little more money, but the 175 million that it currently accumulates remain very short compared to its high cost.
Of course, the arrival of Christmas invites us to think that ‘Red One’ is going to continue making history on Prime Video, so it is very likely that in the end the film will be seen as a success for the platform and that its revenue in theaters They end up being a little extra instead of something defining. Yet, I’m sure Amazon expected more from her..
Furthermore, Amazon trusts that ‘Red One’ will become a Christmas classic and that it will add new viewings every year. In fact, Jennifer Salkethe head of Amazon MGM Studios, assures that “It will undoubtedly be one of your favorite Christmas Movies in the coming years.“I am not so clear about it, I am part of those 50 million viewers and something very strange would have to happen for me to watch a film as weak as the one at hand again.
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