Neither Barbie nor Oppenheimer: the highest-grossing film of 2023 has exceeded all expectations and is the start of a saga

By Prune P.

Deadline has revealed the ranking of the most profitable films of the year 2023, but, despite its pharaonic success, the “Barbenheimer” phenomenon failed to climb to first place.

Barbie trailer / The film was a hit but is not the most profitable of the year 2023! © Warner Bros. France

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Deadline published the final results of its “Most Valuable Blockbuster Tournament” of 2023 and the result surprised us all. The study carried out by the American publication results from the new model of film distribution that began with the Covid-19 pandemic, when companies began to release their productions at the same time in cinemas or on platforms, or every few months This model is still in effect today.

The longevity of a film on home entertainment platforms, after its theatrical release, is truly profitable for distributors and is essential to the life of any feature film. Deadline therefore analyzed the revenues, expenses and profits of blockbusters released in 2023 in order to determine the ranking of the most profitable films of the year.

We already know the result for the year 2023

While Marvel, DC and Disney, which once held some of the highest-grossing films, didn’t do as well last year, the top steps of the podium were taken by the highest-grossing films, but in a different order than we might have thought. Indeed, although barbie ended 2023 as the highest-grossing film of the year with more than $1.4 billion, it’s not the film directed by Greta Gerwig and starring Margot Robbie that is considered the highest-grossing .

The highest-grossing film of 2023 is actually the excellent Super Mario Bros, the moviewhich will have the right to a sequel in April 2026. The Universal and Illumination blockbuster is the second highest-grossing film of the year, but first in terms of revenue. Regarding revenue, Deadline took into account both the film’s performance in theaters and its streaming and television revenue, as well as its home entertainment revenue – Blu-ray, DVD and other sales. On the expense side, the publication took into account production costs, advertising, residual revenue and other distribution costs, and other interest and overheads.

So, with total expenses of $400 million and total revenues of $959 million, the result is a net profit of $559 million. Super Mario Bros, the movie ahead barbie and its 421 million dollars in profits, but also Spider-Man: Crossing the Spider-Verse and its 328 million dollars, and Ninja Turtles: Teenage Yearswhich surprised at the box office last year, and which ranks fourth with a total profit of 204.5 million dollars… ahead Oppenheimerbig winner of the Oscars, and its 202 million dollars.

Article written in collaboration with Sensaciné.

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