Welcome to the most exciting sport in the world. The fastest motorcycles. The most avant-garde manufacturers. The most fearless pilots on the planet. It is a quest from which only one man will emerge victorious. Join us at the frontier of possibility!
Designed in collaboration with Pentagram (the world's largest independent design studio), our new identity is much more than a logo. In fact, it is a complete evolution of the brand, which includes illustration, movement, typography, visual and verbal identity, designed to bring the most exciting sport on the planet into a new era.
Ranging from a motorsport brand to a global, digitally cutting-edge entertainment image, the new MotoGP™ is aimed at both current fans and those who will join us later on this adventure. Fans are the driving force behind our new identity and the most exciting sport on the planet is its DNA.
The M in the new MotoGP™ logo is inspired by two motorcycles leaning close together on the track, as is often seen. The “o”s express the geometry of the wheels, while the “t” represents the rider between them. Man and machine. The “GP” evokes the track and allows the logo to maintain its strong sporting aesthetic.
Angus Hyland, creative director and partner at Pentagram: “Working on the new MotoGP™ identity has been an incredible honor. It's been great to collaborate with the MotoGP™ team to reimagine this iconic brand, and it's impossible not to get caught up in the excitement of the competition and the people who shape it. It is hoped that fans around the world will embrace the new look and feel as MotoGP™ begins a new chapter.”
Carmelo Ezpeleta, CEO of Dorna Sports: “We are very excited to reveal our new identity and invite fans around the world to experience the new MotoGP™. Working with Pentagram has been an incredible adventure that has resulted in a result that we hope will be unanimously appreciated by our fans. A brand is more than a logo, and MotoGP™ is more than a sport. The process taught us a lot about both aspects and we are very proud to show the results to the world. The key question that arose throughout the process was: “What is MotoGP™?“both today and from the perspective of what we want to become, and we hope that this new identity communicates all aspects of that, from speed to passion, and everything in between . This is MotoGP™.”
MotoGP™. Faster. Forward. Intrepid.
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