Come on, a little second degree, to conclude this 2024 MotoGP season on free wheels…This is obviously not a partnership with the President of the French Republic that we are talking about here! Well, the announcement of a new sponsor for the official Yamaha team. Which is named in the same way as Mr. Emmanuel “Macron”.
MotoGP: Yamaha and Macron, reactions
Without further ado, here are the reactions from both parties.
WILLIAM FAVÉRO, Marketing and communications manager for Yamaha Motor Racing
“First of all, I would like to sincerely thank VR|46 Racing Apparel for their dedication and hard work over the past four years. We shared a very close partnership with them. They have always gone above and beyond to make our collaboration a success, but we will part ways at the end of the 2024 season.”
“That being said, we are delighted to have reached a multi-year agreement with Macron, the well-known and well-established European sportswear giant. It's always an exciting occasion when a 'new company' enters the MotoGP paddock. especially one with such an impressive CV. Macron is an expert when it comes to team clothing, and their high-quality materials, Italian designs and innovative approach perfectly match the values of Yamaha and Monster Energy Yamaha MotoGP. clothing is essential in the demanding environment of MotoGP, where intense race weekends and constant travel require clothing of exceptional quality and functionality. Our partnership also allows us to meet the needs of our fans by offering a more diverse range of clothing, which we are sure will be well received.”
GIANLUCA PAVANELLO, CEO of Macron
“I am delighted to announce another prestigious partnership with a world-class brand. Our continuous and tireless research and innovation to create the highest quality technical clothing allows us to provide the Monster Energy Yamaha MotoGP team with a line of clothing that represents the top of the line in terms of performance combined with style and exclusive design . A collection that transmits elegance, a feeling of speed and a spirit of victory towards the future successes that we want to celebrate together.”
Who is Macron? (source: Yamaha Motor)
Macron is one of Europe's leading sportswear brands, specializing in high-performance teamwear, sportswear and merchandising. They have dressed more than 90 professional, national clubs and federations, and have a commercial network of more than 170 Macron Sports Hubs in more than 30 countries, with 80% of its turnover generated abroad.
-The company operates in three main business segments:
Team clothing:
Clothing and accessories for team sports (football, rugby, basketball, volleyball, baseball, handball, football, running), padel (with racket also available), for general physical activities (fitness, running on foot, etc.) as well as for leisure, with the technical-inspired Athleisure collection.Marchandisage :
Official kits, leisure products and accessories for supporters of clubs and federations sponsored by Macron.Individual:
Technical and sports-inspired clothing for everyday use, including the premium “Beyond Performance” collection.
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Article published on 12/14/2024 at 6:00 a.m.
