The partnership between Pramac and Yamaha marks a significant turning point for the Italian team. By separating from Ducati and joining forces with Yamaha, Pramac is opening a new chapter in its history, marked by renewed ambition and a reinforced brand image with the arrival of Alpine on the M1 fairing.
Alpine enters the MotoGP arena as a major sponsor of the team Pramac-Yamaha from 2025, marking a new stage in the strategic reorientation of the team after its separation with
Ducati. This alliance, supported by the CEO of Renault, Luca de Meoreflects a convergence between two worlds of high-level motor sports: MotoGP and Formula 1.
Alpinethe Renault group's sports car brand, will bring its colors and logos to the machines
Yamaha of Pramac. This initiative is a natural extension of the vision of Luca de Meowhich sees MotoGP as a powerful advertising platform. Known for his key role in the partnership
Fiat-Yamaha from the time Valentino Rosside Meo renews his commitment to the championship.
Gino Borsoimanager of
Pramacqualified the first test of collaboration with Yamaha during the Barcelona tests of “ shakedown prometteur », confirming that the team is well prepared for this new chapter. During these tests, Miguel Oliveira et Jack
Miller tested the M1 in a black carbon livery, adorned only with the logos of Prima, Fiamm and Motul.
The Pramac Alpine synergy finds its roots in the old partnership between Fiat and Yamaha
The arrival ofAlpine marks a turning point in the team's image Pramac. While Prima remains the main sponsor until 2027, the inclusion ofAlpine injects a new visual identity and reinforces the team's premium image. This alliance is not a first for Pramac in the universe of
Formula 1, because the team has already displayed a small F1 logo thanks to the friendship between Paolo Campinoti et
Stefano DomenicaliCEO of Formula 1.
With this partnership, Alpine continues to diversify its presence in motor sports. Already involved in Formula 1 and the WEC (with a dedicated hypercar), this new role in MotoGP expands its footprint and global visibility.
The final design of Yamaha M1combining the graphic elements ofAlpine et
Primawill be revealed for the first time during winter testing at Sepang, from February 5 to 7, 2025. This new visual identity promises to reflect the elegance and power associated with Alpinewhile consolidating Pramac as a leading team in MotoGP.
This collaboration underlines the ambition of
Pramac et
Yamaha to return to victory. With reinforced support from prestigious sponsors like
Alpineand talented pilots like
Miguel Oliveira et Jack Millerthe team positions itself as a major player to follow in 2025.
The partnership Alpine-Pramac illustrates how MotoGP has become an attractive global platform for premium brands, rivaling Formula 1 in terms of engagement and visibility.
