After more than twenty-five years of absence, The Stork makes its comeback under the leadership of the Moroccan Drinks Company (SBM), which brings this legendary brand back to life by combining respect for a rich history, innovation and sustainability, indicates a press release from La Cigogne.
By reintroducing The Stork, SBM intends to offer Moroccan consumers a unique experience, combining authenticity and modernity, the press release said, noting that the new vision of the brand retains its historical essence, while adopting modern and environmentally friendly production methods.
“It is a great pride to be able to revive this legendary lemonade. I wish her a new life at least as long as that of her ancestor in 1929!” declares the company’s general director, Sébastien Yves-Ménager.
In fact, the lemonade mythical has evolved towards more naturalness, with a composition based onnatural lemon flavors and reduced sugar content. Another illustration of its projection towards the future, La Cigogne will only be offered in “eco-responsible“. Thus, exclusively glass bottles, returnable, reusable and aluminum cans, a material which, like glass, is infinitely recyclable.
The choice of these packaging was favored for their ecological qualities, thus helping to promote the environmental sustainability. Finally, its packaging is produced locally, thus complying with the ecological principle of “short circuits”, and participating in an ever more pronounced manner in the dynamics of the national economy.
From October 1, La Cigogne, a legendary Moroccan brand with a 90-year history, made its comeback on the shelves. The mythical white lemonade will be available in grandes surfaces and in the local shops in all regions of Morocco, in 25 cl glass bottles, returnable and reusable, and in 25 cl and 33 cl aluminum cans, guarantees of sustainability and respect for the environment.
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