Shubhranshu Singh highlighted how social media has shifted from its original, organic roots to a platform driven by algorithms. With AI now playing a significant role, Singh noted, social media will transform in terms of scale, speed, and content churn, potentially making brand culture more homogenous. He stressed the need for marketers to humanize social media amid the rise of synthetic media and AI-driven content.
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Rohan Chincholi focused on AI’s dual impact on content creation and audience segmentation, saying, “The scale at which content can be created is phenomenal.” However, he emphasized the importance of maintaining a human touch, despite AI’s growing role in content curation and advertising.
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Both experts agreed that AI will disrupt major sectors like digital media, eCommerce, and cloud computing, reshaping the future of marketing.
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