JavaScript is disabled! Why you want to do so? Please enable JavaScript in your web browser!
After more than twenty-five years of absence, The Stork is making a comeback under the leadership of the Société des Boissons du Maroc (SBM), which “revives this legendary brand by combining respect for a rich history, innovation and sustainability,” specifies SBM in a press release.
By reintroducing The StorkSBM intends to offer Moroccan consumers “a unique experience, combining authenticity and modernity”. The new vision of the brand retains its historical essence, while adopting modern and environmentally friendly production methods, continues the same source.
“It is a great pride to be able to revive this legendary lemonade. I wish it a new life at least as long as that of its ancestor from 1929!”, declares the general director of the Société des Boissons du Maroc, quoted in the press release.
Iconic brand, 100% made in Moroccodeeply rooted in Moroccan culture, The Stork has never disappeared from memories or the collective unconscious.
Indeed, despite a long absence from the rays, The Stork continued to exist as a cult brand, firmly established in popular culture, “thanks to an engaged public, to contemporary artists who established it as a symbol of Moroccan Pop Art, and above all thanks to collectors who have jealously preserved his memory, to the point of making a true myth“, representative of a certain Moroccan identity, we add.
The visual identity has remained unchanged, as has the logo of The Stork. The same goes for its iconic bottle, which has retained its refined shape and its spiral relief.
The Stork also remained “faithful to its authentic recipe, its unique and inimitable taste and its immaculately transparent color”. “I had the chance to consume La Cigogne in Morocco in 1995 and remember its very particular sparkle. Almost thirty years later, our teams were able to recreate this sparkle and its typical taste,” confides the general director of the SBM .
“For this comeback, we went further, by adapting the ingredients to our times: no more chemicals or synthetic flavors, La Cigogne 2024 is pure 100% naturel“. Indeed, the legendary lemonade has evolved “towards more naturalness, with a composition based on natural lemon flavors and a reduced sugar content”.
Moreover, The Stork will only be offered in formats “eco-responsible”: exclusively glass bottles, returnable, reusable, and aluminum cans, a material which, like glass, “is infinitely recyclable”.
Its packaging is produced locally, thus complying with the ecological principle of “short circuits”, and participating in an ever more pronounced manner in the dynamics of the national economy.
The Stork made its big return to the shelves on October 1, 2024. White lemonade will be available in supermarkets and local shops in all regions of Morocco, in 25 cl glass bottles, returnable and reusable, and in aluminum cans. of 25 cl and 33 cl.
Do you have a real estate project in mind? Yakeey & Médias24 help you make it happen!
© Media24. Any reproduction prohibited, in any form whatsoever, without written authorization from the Société des Nouveaux Médias. This content is protected by law and in particular law 88-13 relating to the press and publishing as well as laws 66.19 and 2-00 relating to copyright and related rights.
October 8, 2024 at 3:43 p.m.
Modified October 8, 2024 at 4:10 p.m.
