DECRYPTION – App Store, Apple Pay, Camera, Messages… European legislation is forcing Apple to gradually open up its flagship services to competition. But the American giant’s rivals are having a hard time taking full advantage of them.
Apple’s summer schedule was well-filled. In a quiet period before its traditional back-to-school keynote, the Californian giant had the opportunity to tackle the Digital Market Act (DMA). This European legislation, which came into force on March 6, aims to breathe new life into digital markets by imposing a series of new constraints on the giants of the sector (Amazon, Google, Meta, TikTok, Microsoft and Apple). And Brussels wasted no time in going on the offensive: less than three weeks after the deadline, Apple was the target of an investigation for non-compliance with the terms of use of its App Store. These investigations led, at the end of June, to a formal notification of infringement of the text. The Californian group has twelve months to remedy the situation, or face a fine of 6% of its global turnover.
Also readDMA: Brussels puts pressure on Meta, Apple and Google
If other platforms have been targeted by Brussels, this standoff with Apple…
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