Published on 20/12/2024 21:06
Reading time: 1min – video: 3min
Christmas logs: prices on the rise for this flagship product of the end-of-year holidays
The end-of-year celebrations represent nearly 25% of turnover for pastries and 40% for chocolatiers. Cocoa, sugar and butter are raw materials whose prices are increasing, which has consequences on the prices of Christmas logs.
(France 2)
The end-of-year celebrations represent nearly 25% of turnover for pastries and 40% for chocolatiers. Cocoa, sugar and butter are raw materials whose prices are increasing, which has consequences on the prices of Christmas logs.
It is essential during holiday meals. Whether frozen or pastry, logs are a flagship product of end-of-year celebrations. Last year, during the holiday season, nearly 10 million ice logs were sold. This little pleasure will see its cost increase this year by almost 12% in supermarkets, after an increase of 13% last year.
The increase also concerns pastries. One of the logs displayed in a store window has increased by 3% in one year.
The purchase price of raw materials has exploded. For example, the price of butter increased by 23%. Chocolate has also seen its price increase by more than 30% on the market.
To limit the surge in prices of these essential raw materials in the design of his logs, a pastry chef is looking to make savings. For this Christmas 2024, it will only offer six different logs compared to eight last year.
Watch the full report in the video above.
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