As Christmas approaches, demand for apples has slowed somewhat, explains Anna Gabler, sales director of Agro Queens Sp. z oo: “Although demand was extremely strong in November, sales were slow in December so far we have boosted our offers to attract customers and help them remove products from stores, but the number of orders has been lower than in previous seasons. Usually in December apples are replaced by citrus fruits. in homes.”
Gabler points out that prices for apples for the processing industry have increased significantly, and she doesn’t think prices will return to what they were before. “We used to sell both categories, conventional apples and organic apples, the latter being intended for processing. Here the demand is quite strong, but due to the frost which led to a drop in volumes, the Processors were surprised by the price rise and kept their purchasing decisions open until the end. Apples have been expensive since the start of the season, however, given the drop in volumes and high inflation. , I think that the price of Polish apples will never return to 0.20 EUR/kg for organic apple juice raw material We sold less volumes than usual Organic apple producers seem to be casino players and all volumes available for the processing industry. rather kept in stock, in the hope of extracting an even higher price later. I do not like this type of reasoning and cooperation, because it does not create trust between partners.
Fortunately, premium apples are doing well at Agro Queens, Gabler says. This season, a specific market has become more difficult due to large sizes: “As for class 1 apples, our sales are at a regular level, but this is because we work with our BIO Queen consortium, where producers respect all quality standards and understand the needs of our customers Conventional trade is stable despite the drop in quality, which we owe to the hot summer. We sell products in bulk, packaged trays, bags. , everything customers need The only obstacle. was the UK market, where customers used to buy small size apples. However, our apples are very large this year. We have mostly 80+ size apples, followed by 60+”.
“Current stocks are lower than last year at this point in the season. We need to supply our customers throughout the year, but we need to use our full variety supply. We also have lower stocks regarding pears Prices for class 1 apples are not extremely high at the moment; they must be competitive on a global level. Industry apple prices are high, local juice manufacturers buy directly from them. producers at 0.60 EUR/kg for the quality of organic apple juice This means dry apples, without leaves, without rot, without difference in terms of variety. This situation is very favorable for producers.
Although costs are higher for Polish producers and exporters, Gabler believes that rising apple prices compensate for this and does not think the government needs to intervene further: “The main problem for Polish apple exporters is in increasing costs, both for energy and labor There are fewer people available due to the war going on in Ukraine This problem is not really solved or supported by. special help from the government That said, support. financial is not really necessary when prices are high. Too much European regulation and artificial money will only lead us to a crisis It’s time to check the market It’s like in nature, the strongest. will survive for now, as the end of the year is in sight, I would like to thank all our customers, producers and business partners for their long cooperation, trust and loyalty. Happy New Year’s Eve!
For more information:
Anna Gabler
Agro Queens Sp. z o.o.
Such. : +48 53 78 13 342
[email protected]
www.agroqueens.com
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