This article was first published in our Fast Forward newsletter on December 19, 2024.
“(I’m) your favorite gift guide’s favorite gift guide”this is the excellent title of the well-known holiday gift guide from Highsnobiety. Everyone is going for the star format of the season, whether in the editorial offices or among the content creators, to the point that several Anglo-Saxon voices are calling for a truce for next year, starting with Chris Black, podcaster behind a pack of lists, very well argued, drawn up for The Strategist – the site dedicated to shopping for the obviously cool New York Magazine.
A truce? The flood of affiliate links having become a real economy – once again, especially across the Atlantic – the wave of similar lists, or with less careful curation, can make navigation difficult in search of the unpublished. So, for you, I read everything. Well for you, no… For me, because I love lists. I’m sharing with you the ones I liked and, since you received this email on December 19, “May fate be favorable to you”eh, head bowed with the other sheep of the Hunger Games wandering between the vinyl aisle and the LEGO aisle at Fnac.
In France, it is the excellent journalist Constance Dovergne who offers the best list in an episode of her newsletter Carte blanche baptized “A Gift Guide for your enemies”. There we unfold well-felt portraits of crazy people straight out of a paving stone. new romance 10th arrondissement version – the tech bro, the fan of The Bearthe curator, the gourou wellness. For each of these stereotypes (which we all know if we don’t fit into one or two boxes ourselves), Constance highlights beauty and culture, sometimes packing in a well-felt tackle – there is no that she to slip a “masculinist Prada skipping rope” with 1,200 balls.
We then cross the Atlantic to read Storethe newsletter of the one who does this all year round, the shopping editor Laura Reilly. To start her episodes dedicated to finding the perfect gift, she remains straight in her art, recalling, after more than 300 episodes, that she “do[es]n’t really believe that trendiness has any place in gift giving”. Further down, she lists ideas for the gift of a lifetime, even in her under $50 list where everything seems timeless.
On TikTok, these are Nic Marna’s guidesprophet of BookTok the rest of the year, who retained my scroll. He has thoughtful ideas that range from skincare to trinkets through second-hand packages that we won’t pass on the following year and, obviously, nifty books, like a color combination guide in Japanese.
Speaking of books, it’s Mother Christmas herself (Dua Lipa), who shares her selection of works that she will slip under the tree For this newsletter Service95. If you’re not into reading too much, she has the same plan as us: offer Jelly Cat plushies in the shape of peanuts.
Anyway, put down that Taylor Swift vinyl, your niece doesn’t even have a turntable. Take an envelope, slip in a few bills and a good note, that’s what you would have wanted to receive when you were in fourth grade.
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