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Whirlpool, Boulanger, Darty… 12 manufacturers and distributors of household appliances fined 611 million euros for price fixing

Fnac Darty notably indicated in a separate press release that the amount of its fine amounted to 109 million euros.

Thunderclap in the household appliances sector. Ten manufacturers and two distributors were sanctioned Thursday by the French Competition Authority and will have to pay a total of 611 million euros in fines for having agreed to maintain higher sales prices between 2007 and 2014. Sanctioned companies are, according to a press release from the Competition Authority, BSH, Candy Hoover, Eberhardt, Electrolux, Whirlpool (as successor to Indesit), LG, Miele, SEB, Smeg, Whirlpool, Boulanger and Darty. The objective of these agreements: “reduce competition, particularly from online distributors, and maintain high sales prices for consumers”specifies the Authority.

The means put in place ranged from banning the sale of certain products on the internet to communicating “recommended retail prices” by manufacturers with “a coded language to hide price instructions”followed by a «surveillance» to ensure that distributors respected them. Distributors exclusively active on the internet claimed to have been discriminated against if they did not have physical stores. “Traditional distributors including the two main ones, Darty and Boulanger, fully participated in these agreements”underlines the Competition Authority, insisting on the “weight” of the two behemoths which sought to ensure that “the products they sold would not be significantly cheaper elsewhere, particularly online”.

109 million euros fine for Darty

Fnac Darty indicated in a separate press release that the amount of its fine amounted to 109 million euros. The group had provisioned 84 million euros in anticipation of this sanction from the first half of 2023 and announced on Thursday that it “will record an additional charge of 24 million euros for the 2024 financial year, without impact on current operating income”. Like nine others, Fnac Darty had decided not to contest the complaint notified by the Competition Authority for “quickly put an end to a complex procedure” and devote himself to his “strategic plan”. The manufacturer SEB and the distributor Boulanger chose to contest the complaints and were fined 189.5 and 84.35 million euros respectively.

In a press release, SEB indicated that it “will file an appeal” before the Court of Appeal, rejecting “any allegation that its practices did not comply with competition rules”. Electrolux indicated in a press release that it had taken note of the sanction (44.5 million euros), provisioned in its accounts from 2023. A first sanction, for a total amount of 189 million euros, was pronounced in 2018 in the same case against six of the manufacturers affected by Thursday’s decision.

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