Sun Valley, a French brand specializing in ski clothing, begins a new chapter in its history with the launch of its first advertising campaign designed and produced by the BIG SUCCESS France agency ????
After more than 40 years of expertise in the world of skiing, the brand is renewing itself with a modernized and daring identity, while reaffirming its fundamental values: passion, sharing and joie de vivre!
Launched on November 25, 2024 on Meta, and since December 2 on YouTube, this campaign will be broadcast until March 1, 2025. With inspiring and bright visuals, it immerses viewers in the world of Sun Valley, while capturing the essence of the brand ????
Agence : Big success
Production : Top Talents
Producer: William Amsellem
Director: Marc Thiroin
Cinematographer: Sanjiv Boniface
Filmed and produced by TOP TALENTS in Alpe d’Huez, the shoot took place over three days in a spectacular mountain setting, in perfect harmony with the spirit of the brand ????
For more than a year, BIG SUCCESS France has been supporting Sun Valley in the overhaul of its visual identity and the creation of this campaign.
The media plan focuses on strengthening brand awareness, promoting the 2025 collection and highlighting its new image on social networks.
This collaboration allows the brand to express its universe in an authentic and engaging way, with varied content that perfectly illustrates its know-how and values.
Real teamwork for a great brand that has trusted us from the start
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