CHRONICLE – In Misconceptions about entrepreneursAudrey Louail, business leader and president of the Croissance Plus employer network, untangles the truth from the falsehoods of the prejudices that weigh on the entrepreneurial world.
The idea that the entrepreneur is a rich, right-wing man who lives life in the fast lane, infused with state aid, annoys Audrey Louail, head of the IT outsourcing company Ecritel. « Balzacian image » which the leader twists the neck of in her book Misconceptions about entrepreneurspublished by Éditions Le Cavalier bleu. In it, she reviews around fifteen stubborn clichés that stick to the skin of business leaders. « I wanted to break down these prejudices about the entrepreneurial world that I don’t recognize myself in. »explains the woman who has been chairing Croissance Plus, a network of more than 400 growing companies, for almost two years.
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The first cliché to be debunked, that which states that the head of a company is, by definition, rich, makes the author smile, recalling that « the entrepreneur does not have a fixed income paid »unlike the permanent employee. She takes the opportunity to clarify the confusion between the…
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