The Action retailer, who is about to land in Switzerland, is cheaper than Temu

The Action retailer, who is about to land in Switzerland, is cheaper than Temu


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The Action phenomenon continues to panic the meters. The non-food discounter saw its sales increase in 2024 from more than a fifth (+21.7%) to 13.8 billion euros (12.8 billion francs), he said last week . If growth has slowed slightly compared to 2023 (+27.8%), it remains impressive in a sluggish distribution market.

On a constant perimeter, excluding new stores, the income of the Dutch group increased by 10.3% thanks to the increase in customers in existing branches. Action added last year 352 stores, the network now totaling 2,918 sites in 12 European countries.

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