“Terres d’Aveyron” reviews its digital communication to make the territory shine

In an ultra-competitive sector that is tourism, each destination must stand out. With a varied territory and large preserved spaces, its quality heritage, outdoor activities, “Terres d'Aveyron” is fortunate to be able to promote a destination in line with the current aspirations of tourists wishing to live authentic experiences. It is within this framework that its new digital strategy falls.

Ambitious goals

In practice, the new website aims to promote the Terres d'Aveyron destination as a whole and promote the tourist offer in its entirety. It is aimed at already known or attractive targets while conveying a modern and dynamic image of the destination. It is aimed at French and foreign tourists who know little (or not) about this destination but also at local residents and tourist providers who are the first “prescribers” of the destination.

An interactive tool

With a modern and refined design, fluid and intuitive navigation of interactive tools, dynamic maps, automatic translation into English and Spanish, the site www.terresd'aveyron.fr offers an immersive and local experience of the territory. With the possibility of being enhanced with authentic experiences (blog spirit), of integrating hiking offers, a space dedicated to groups, information for service providers, the possibility of a connection with social networks… this site is expected to be constantly evolving.