The department of Aude and the countryside that makes no sense – Image

Facing budgetary difficulties, the Aude department is unveiling a campaign to remind people of the importance of its actions. A campaign… that makes no sense. The campaign, carried out with the Just Happiness agency, shows to what extent the department's action is essential by releasing a series of posters with incomprehensible messages. And for good reason, the letters AUDE have been removed. The Department builds colleges thus becomes: “The ready built colleges”.

In addition to a teasing phase to send its “Millrs vox 2025” (Best wishes 2025) to residents, the campaign will be broadcast in the department from January 20 to February 8 through posters, press, radio and digital.