After a period of sluggish growth following the Covid-19 crisis, Maisadour Maroc intends to cross the 200 million dirham mark in 2025 after two years of strong growth.
This entity created in 2002 which has implemented an ambitious investment program intended to broaden the base of operating farms and aggregated farmers (respectively to a little more than 120 hectares of its own and around forty by the end of 2023) is setting up working order to confirm its status as the most dynamic foreign subsidiary of the French cooperative Maisadour.
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It must be said that having made a significant investment in 2017 to expand the capacities of the Ouled Teïma packaging station, near Agadir, Maisadour Maroc had at the end of 2021 taken a new step in its governance by appointing for the first time at its head a Moroccan Managing Director, in the person of Youssef Chakir, with the new mission of consolidating the competitive position in sweet corn of which he is already the first Moroccan exporter and the development of leadership in other fruits and vegetables.
Remember that the Maisadour group is structured around four divisions:
• An agricultural center (cereals, agricultural supplies, seeds, vegetables, nutrition and animal production),
-• A Garden Center / Motoculture division (a network of garden centers, a purchasing center and motoculture sales points
• A gastronomy center with foie gras, salmon, caviar… (Delpeyrat, Comtesse du Barry, Sarrade and Delmas),
• A Poultry division which goes from slaughtering, cutting and marketing (Fermiers du Sud-Ouest).
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In 2023, this cooperative group based in Haut-Mauco (a town in the South-West of France), achieved a turnover of 1.5 billion euros (more than 16 billion dirhams), of which 20% was the international. The group employs more than 5,000 employees in around ten countries, including two African locations (Morocco and Ivory Coast).
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