AtlantaSanad Assurance and Crédit du Maroc have sealed a structuring agreement in the field of bancassurance. The company has been, since January 1, 2025, the partner of Crédit du Maroc for the marketing of insurance and savings products to the bank’s individual and business customers.
This strategic collaboration between these two subsidiaries of Holmarcom Finance Company is in line with the vision of the Finance Division of the Holmarcom Group. The latter is pursuing a sustained development strategy for its subsidiaries, while accelerating the creation of synergies between them, an essential lever for strengthening their presence on the market.
This bancassurance partnership will, on the one hand, create a new growth driver for the activity of AtlantaSanad Assurance and, on the other hand, support the development ambitions of Crédit du Maroc.
“By combining the expertise of AtlantaSanad and the distribution and advisory capabilities of Crédit du Maroc, we are able to offer the bank’s customers real added value in terms of protection and savings. » declared Jalal Benchekroun, Managing Director of the company, before adding: “This new partnership will allow us to attract additional volumes and significantly strengthen our position on the market from 2025”.
Thus, with the strength of a historic and ambitious bancassurance partnership with CIH Bank, AtlantaSanad will achieve, with this new contract, a remarkable evolution in its performance and market share.
-For its part, Crédit du Maroc will benefit from this partnership to expand its service offering, strengthen its proximity to its customers and support its growth objectives.
“We are delighted with the establishment of this partnership which will help to boost our bancassurance activity, for which we have ambitious objectives. With our new partner, AtlantaSanad, we provide our customers with a complete product offering that is both diversified and competitive, fluid and digitalized journeys as well as quality of service meeting the best market standards. » declared Ali Benkirane, Chairman of the Bank’s Management Board.
This change, which entered into force on January 1, 2025, has no impact on the commitments previously made to Crédit du Maroc customers. The guarantees and insurance premiums remain unchanged, thus ensuring continuity of the cover taken out.
This partnership between Crédit du Maroc and AtlantaSanad, which perfectly illustrates the synergy objectives targeted by Holmarcom Finance Company, marks a new stage in the convergence of banking and insurance expertise. By capitalizing on the complementarity of businesses and resources, Holmarcom Finance Company confirms its ambition to provide a global response to the needs of its clients, by offering integrated, innovative solutions with high added value.
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