The discussions, which took place during the various sessions of the forum dedicated to tourism investment in Morocco, made it possible to highlight this vocation of the Kingdom.
These exchanges highlighted the progress made by Morocco and its role as an essential hub for tourism investors thanks to its competitive advantages, said the Moroccan Tourism Engineering Company (SMIT) in a press release.
Speaking on this occasion, the Director General of SMIT, Imad Barrakad, underlined that these achievements are the fruit of a long-term vision carried by His Majesty King Mohammed VI and a structured roadmap offering a clear map of opportunities and investment levers.
Mr. Barrakad also highlighted the promising prospects offered by the joint organization of the 2030 World Cup with Spain and Portugal. He appealed to investors to take advantage of this dynamic, by investing massively in the hotel, entertainment and catering industries.
SMIT’s participation in this two-day event reflects its commitment to making Morocco a premier tourism investment destination while supporting sustainable and competitive tourism development.
-Morocco’s remarkable performance in the tourism sector resulted in the reception of 17.4 million tourists in 2024, testifying to its leading position and the efforts invested in diversifying and strengthening the tourism offer.
The Atlantic Ocean Hotel Investor Summit is an international forum, bringing together more than 200 leading players in the global tourism industry. It constitutes a platform for discussing best practices, building links with the main contractors and strengthening partnerships.
Morocco
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