On one side of the street, ruined houses of which only the chimney survived the flames. On the other, a small village of shops still intact, protected by tankers and private firefighters. More than a week after the start of the fires that tormented Los Angeles, the contrast is still striking in Pacific Palisades. In this upscale neighborhood of the American megacity, the city’s firefighters failed to protect homes, but billionaire Rick Caruso saved his shopping center by hiring private companies.
“We were hired and ordered to stay here. I have no right to tell you more,” slips a man in a yellow and green uniform, before his briefing with around twenty colleagues.
In their pick-ups registered in Oregon, a neighboring state to California, these big guns keep a low profile. Because in the middle of a disaster that killed at least 27 people and destroyed more than 16,000 hectares, their presence to protect luxury brands like Saint-Laurent and Isabel Marant or shopping centers like that of real estate developer Rick Caruso, ex-candidate unhappy at Los Angeles town hall, caused a scandal.
“It’s a shame that it’s becoming so political,” whispers one of the firefighters.
“We just want to do our job and help as much as we can.” But in Pacific Palisades, a haunt of Hollywood celebrities and the ultra-rich, he is not the only one to have tried everything against the flames. Other private firefighters stand guard in front of certain villas of princely splendor, also unharmed.
Unequal in the face of disasters
The sector had already hit the headlines in 2018, when Kim Kardashian and her ex-husband Kanye West hired private firefighters during a fire to preserve their mansion in the wealthy community of Hidden Hills, north of the city.
By ravaging opulent places like Pacific Palisades as well as Altadena, a more modest suburban town, the last-day fires have put the inequalities of American society back into the spotlight. Another real estate developer, Keith Wasserman, attracted an avalanche of criticism by placing an ad directly on X.
“Does anyone have access to private firefighters to protect their home?” asked this multimillionaire from Pacific Palisades, ready to pay “any amount”.
-These services generally cost between $2,000 and $15,000 per day, according to several companies interviewed by American media. But even for those with such means, calling on private firefighters is not so simple: the sector remains mainly employed by cities, government departments or insurance companies.
In California, a 2018 law limits their room for maneuver. They are not allowed to use flashing lights or badges similar to those of public firefighters, and are required to coordinate with them. Since this text came into force, some companies have refused to serve individuals.
Public, private… difficult coexistence
Private or public, firefighters accomplish the same mission, “protect our community,” reminds AFP Jake Heflin, a captain from Long Beach and spokesperson for the Pacific Palisades fire. If they work “properly and in partnership, it can be very effective.” But this can also cause problems: the public service “certainly does not need an additional challenge (…) because they are poorly equipped or poorly prepared and have put themselves in a difficult situation”, underlines -he.
The spokesperson, however, remains unable to explain whether public firefighters coordinated with their private counterparts to fight the fire in Pacific Palisades. A vagueness widely criticized by Californians, who demand accountability for fire management.
For some, the intervention of private companies fuels accusations of negligence against the Democratic mayor, Karen Bass, accused of having reduced the budget of public firefighters. Others are calling for real transparency on the water supply of these companies, while fire hydrants – financed by everyone’s taxes – were quickly dried up.
“I really hope they brought their own water,” sighs Jeff Ridgway, among the ruins of Pacific Palisades. “It will be very interesting to know if they used the fire hydrants.”
Sami Nemli with agencies / Les Inspirations ECO
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