MotoGP is gaining ground in the United States. Despite a still limited presence compared to other motorized sports, the two-wheeled discipline is implementing an ambitious strategy to attract the American public.
MotoGP finds itself in a pivotal period as efforts are made to increase its presence at
UNITED STATESa crucial market for its future. Although Liberty Media has not yet formalized a possible takeover of MotoGP, the first initiatives show a clear direction towards sustained growth, inspired in part by the dazzling success of the Formula 1 under the management of Liberty Media.
Currently, MotoGP only has one annual event in the United States: the Grand Prix of the Americasorganized at the Circuit of the Americas (COTA) in Texas. Unlike F1, which has managed to expand with spectacular events in Miami, Austin and Las Vegas, MotoGP faces specific challenges related to the rigorous safety standards for its circuits.
However, as pointed out And RossomondoChief Commercial Officer of MotoGP, American expansion cannot be based solely on a simple addition of races. This will require a more nuanced strategy.
Rossomondo has identified several levers to attract more audiences in the United States without necessarily increasing the number of races. It is first of all strengthen visibility of sport by increasing awareness, in particular through accessible and engaging content.
Rossomondo has already noticed a change in this regard: “ a lot of people tell me they had never heard of MotoGP 12 months ago, but now they follow it. »
Strategic areas of development: a crucial season for MotoGP in 2025
It is then necessary to introduce immersive experiences for the fans. Interaction between drivers and fans has been increased, especially with off-track events. The Sprint race format, added in 2023, also aims to capture a wider audience thanks to a more intense and accessible pace.
Finally, it is desirable to collaborate with local partners. The addition of the American team
TrackHouse Racing provided a local identity and increased interest in MotoGP in the United States.
The launch of the 2025 MotoGP season at Bangkok
marks a global approach to sport as spectacle. Similar events could be considered in the United States to increase the popularity of MotoGP.
Although MotoGP is exploring other methods of growth, an expansion of events on American soil remains an ambition. To do this, certain challenges will have to be met: circuit complianceMotoGP safety standards requiring costly investments, limiting the choice of potential sites and create unique experiences. Like F1 with Las Vegas, MotoGP could consider spectacular Grands Prix in iconic locations to capture a new audience.
And Rossomondo comments: “ I knew it would be a challenge. It's up to my team and I to decide where and how to push, but it's clear that we can't just triple the number of races overnight. Our tours require specific security measures, so
you'll have to be creative…I feel, 100%, that we are making progress ».
And Liberty Mediaowner of Formula 1, decided to acquire MotoGP, this could accelerate these initiatives. Under his management, F1 transformed its image by focusing on better digital interaction, series like Drive to Survive, and immersive events that attract millions of new fans. A similar approach could make MotoGP a major force in the American market.
With ongoing initiatives and partnerships like the one with
TrackHouseMotoGP aims to attract an increasingly receptive American public. The 2025 season, marked by spectacular changes in the paddock and an ambitious launch at Bangkokcould become a springboard for the development of sport in UNITED STATES.
MotoGP looks set to embrace a new era, where innovation, fan engagement and a focused strategy will play a key role in competing with other world series.
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