TVS Motor Company (TVSM), a world leader in the two- and three-wheeler sector, has just announced in Casablanca the launch of its activities on the Moroccan market in collaboration with its distribution partner Hindi Motors. On the menu and firstly, the company is launching the range of two-wheelers, namely TVS Ntorq 125, TVS Raider 125, and TVS Apache 160 and 200.
In Morocco, TVSM will rely on the extensive distribution and service network of MotorSports Maroc, which operates under the commercial banner of Hindi Motors. The offered product range includes global bestsellers equipped with advanced technologies and loved by millions of users across the world.
In Casablanca, Rahul Nayak, vice president of the international division at TVS Motor Company, highlighted that TVS Motor Company is an established global leader and the second largest two-wheeler brand in Africa: “Our vehicles accompany more than 58 people on a daily basis. million users worldwide. Mobility is an essential lever for economic and social progress, and we are honored to serve customers in Morocco. Our partner, MotorSports Maroc, brings decades of expertise in sales, service and customer relations. Combined with TVSM’s design, engineering and build quality, customers will benefit from an exceptional experience.”
For his part, Omar Messaoudi, CEO of Hindi Motors, said that “the entry of TVS Motor Company into the Moroccan market represents a new chapter in the field of mobility. The effective mobility solutions provided by TVS are now part of Morocco’s growth and progress. We share the company’s vision of providing safe and sustainable mobility solutions.”
On the commercial front, the TVS product range available for purchase from January 15, 2025 includes TVS Apache 160 and 200. With bold styling cues that reflect its racing DNA, the TVS Apache is equipped with connected features and stylistic improvements meeting the needs of young motorcyclists.
It also includes TVS NTORQ 125, a perfect blend of style and performance – a premium scooter offering superior performance thanks to TVS Racing expertise.
-TVS Raider 125 is a combination of comfort and style, this Motorcycle combines sporty design with top-notch performance and advanced features.
As a reminder, TVS Motor Company is a globally recognized manufacturer of two and three wheelers, promoting progress through sustainable mobility. The company has four state-of-the-art production sites located in India and Indonesia. Among its subsidiaries, UK-based Norton Motorcycles is one of the most iconic motorcycle brands in the world. In addition, Swiss E-Mobility Group (SEMG) and EGO Movement, market leaders for e-bikes in Switzerland, are also part of the group. With 100 years of heritage of know-how, TVS Motor is today present in no less than 80 countries around the world…
H.Z
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