Senior executives say they are more optimistic about their company’s 2025 prospects, according to a report from the Capgemini Research Institute published Monday. It is in particular innovation and resilience that are on the investment agenda in Switzerland.
Of the 2,500 senior executives surveyed in 17 countries including Switzerland, 62% say they are optimistic about their companies’ prospects for 2025, reports the survey conducted from October 23 to November 20, 2024.
The panel’s confidence increased by 6 percentage points over one year, and even by 20 compared to 2023. However, the confidence of senior executives comes from their own organization and not from the market as a whole, qualify the authors of the study. In this context, reducing costs is a priority for 56% of them ahead of that of increasing turnover.
Internationally, the increase in customs duties and trade tensions worry the Japanese and the Chinese more than the Swiss, who are average, according to the survey. “Only 37% remain optimistic about the outlook for the global operating environment over the next 12 to 18 months, up slightly from last year.”
Increase in investments
Among other priorities, the resilience of supply chains is proving to be paramount in coping with the global context this year, according to Capgemini. Indeed, “63% of those surveyed say they will invest more in 2025, compared to less than half in 2024.”
-Customer experience is also a priority area of investment, according to 8 out of 10 executives. And, nearly three-quarters of them plan to increase their investments in engineering, research and development as well as innovation.
“We have recently seen an acceleration in technology investments from our clients in Switzerland, particularly in the life sciences, manufacturing and consumer goods sectors,” emphasizes the Managing Director of Capgemini Switzerland, Guido Kamann , citing data exploitation, artificial intelligence and risk reduction.
In particular, investments in sustainability (“climate tech” including hydrogen or renewable energies) take first place with 72% of managers planning to invest more. In Switzerland, 66% are considering it.
This article was automatically published. Sources: ats/awp
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