The French company Air France takes its travelers on a new olfactory journey. In collaboration with Francis Kurkdjian, she unveils AF001, her first room fragrance.
A luxury fragrance that will perfume the Air France lounges
Air France is boosting its customer experience by inaugurating its very first olfactory signature. Called AF001, it was imagined by one of the French perfume big names, Francis Kurkdjian. “It was the illusion of a ray of sunshine on the wings of an airplane that guided me to compose this light, fresh and comforting home fragrance”says the perfumer.
A musky accord associated with mimosa from Provence as well as notes of rose and jasmine which will be diffused initially at the entrance to Air France lounges of Paris-Charles de Gaulle, before being gradually equipped in all of the company's lounges around the world.
-A sensory touch that enriches brand identity while giving it a luxury character. Francis Kurkdjian is at the origin of numerous perfume bestsellers: The Male by Jean Paul Gaultier, For Her by Narciso Rodriguez but also the emblematic Baccarat Rouge. He is now the creative director of his own perfume house and also supervises the fragrance segment of Christian Dior.
A way to shine and “to promote the excellence of French know-how to the whole world”. Mission dear to the eyes of the brand which has been realized for several years by the strategic and cutting-edge choice of its gastronomic team : in 2024, it announces that it will call on the talents of three-star chefs Glenn Much et Arnaud Lallement to offer exceptional dishes to First and Business classes departing from Paris. Pastry chefs Philippe Rigollot and Nina Métayer were mobilized to take care of the sweet part, while the current head sommelier of the Hôtel de Crillon, Xavier Thuizatcoordinates the wine and champagne part. Likewise, since February 2024, she is the three-star chef, Dominique Crennwhich imagines the menu for Première and Business travelers departing from American stopovers.
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