Fifteen years after its disappearance, this famous brand from the 2000s will make a comeback in France

Diddl was THE star of playgrounds in the 2000s. As popular in Germany as in France, the famous mouse was drawn for the first time in 1990 by Thomas Goletz, who sent it to the German publisher Depesche to make it print on postcards. Faced with its success, a team of around fifty designers was recruited to create all kinds of stationery items, but also clothing, piggy banks, cups, scented sheets and other related products. In 2004, the brand was present in around thirty countries and generated more than 100 million turnover. Due to its popularity among children, the phenomenon is called “Diddl-Mania”.

But all good things must come to an end… At the end of the 2000s, the brand lost popularity. The Despeche company ended its distribution in 2014 and the designer Thomas Goletz recovered all the license rights, before granting them to the German company Kiddinx Media.

Diddl, the phenomenon of the 2000s, is making a comeback

This is news that no one expected! The famous Diddl white mouse will make a comeback on our shelves in the form of stationery products, luggage or soft toyslearned “here” from the French company Kontiki which distributes the brand in the country. The announcement was made on Thursday January 16 at the Maison et Objets show in Paris. The collection entitled “Diddl is back” will be available at the beginning of October 2025. There is no doubt that this collection will be a success with the most nostalgic!

Pierre-Marin Calemard, general manager of Kontiki, explained that his aim was to “bring together fans from the very beginning and give them the opportunity to transmit this tender and colorful universe to a new generation.” “Relaunching Diddl in France is an adventure that is particularly close to our hearts. This timeless brand has left its mark on millions of French people, and we are proud to support it in this new stage of its history. Diddl is much more than just a mouse: it is an intergenerational link This timeless brand has left its mark on millions of French people and we are proud to support it in this new stage of its history.he adds “ici”.

Pens, diaries, notepads… What products will be included in the new Diddl collection?

Near the EchoesPierre-Marin Calemard affirmed that his company aimed above all “two audiences: those, already nostalgic for the 2000s, with young adults, some of whom have become parents and can play a role in transmission. And the children of today.”

The “Diddle is back” collection will be available from October 2025 in a selection of stores, and online on the distributor Kontiki’s website. The distributor specified that the collection would include cosmetic products (varnish, lip gloss), writing products (pens, colored pencils, eraser), luggage (backpack, pencil cases, pouches), plush toys “made from 100% recycled and recyclable fibers”fancy stationery products (scented notepads, diaries, notebooks, jewelry chests) and limited editions for collectors.

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