TV: “Neither DAZN, nor IPTV”, they are letting go of Ligue 1

Despite lower prices and improved coverage, DAZN is struggling to establish itself in the Ligue 1 audiovisual landscape.

With the Coupe de France which has just experienced two rounds in two weeks in January, the French were able to rediscover the joys of a few club matches in the clear. Between the European Cup on Canal+ and Ligue 1 split between DAZN and BeIN Sports, you obviously have to pay to follow the French clubs from now on. If for a long time, the French championship made it possible to raise record amounts for the League, this is no longer the case since the recent call for tenders, and revenues of less than 500 million euros in the football coffers French now every year. DAZN was initially singled out for its excessively high prices. If since then, the British platform has reviewed its way of doing things, changing its prices and improving the quality of its production, many people have not signed up to the project. Even early subscribers, some of whom feel cheated by having to pay full price when others who arrived later pay half as much, have sometimes abandoned following their championship.

Price and quality, two decisive elements

Capital magazine thus looks at DAZN's attempts to seduce the French public to avoid having to abandon everything in a year, if the only 1.5 million subscribers is not reached. “ Enough to tempt the undecided, and prevent them from switching to illegal IPTV offers. But also make the first customers, who pay full price, regret their commitment », Delivers the economic magazine, which gives a voice to customers who have unsubscribed. Some complain about the price, and others about the image quality. And the man named Hervé deplores both. “ The prices of DAZN are astonishing. Even at 19.99 euros, it is way too expensive for poor quality service. I subscribed for 15 euros via Amazon. I canceled after a month: the broadcast quality is poor. On the big screen, you follow the trajectory of the ball and it is not smooth. It's certainly their compression algorithm to optimize bandwidth and save on operations. They would do better to take inspiration from Canal+, TF1… In short, no IPTV, but no DAZN either », denounces this customer who unsubscribed, and recalls that French viewers actually want a service that is not too expensive and of good quality to rediscover their love of Ligue 1.