Smart Fit revolutionizes fitness and puts its weights in Morocco – Consonews

Smart Fit, a major player in gyms present in 15 countries with more than 1,500 establishments, is accelerating its global expansion. After conquering Latin America, the brand is now targeting the Moroccan market, where it plans to open five new clubs by the end of the year, according to its CEO, Edgard Corona, during an interview . with CNN Money.

The company, founded around ten years ago, is targeting meteoric growth with the opening of 300 new rooms in 2025. To ensure financial solidity, Smart Fit adopts a strategy based on geographic diversification. Edgard Corona underlines this complementarity: “When Mexico slows down, Brazil compensates; if Brazil weakens, Mexico and Colombia take over. »

As part of this expansion, Smart Fit is also enriching its service offering. Thanks to the acquisition of Velocity, a specialist in indoor cycling, the group is further diversifying its activities, already including yoga, pilates and functional training classes. With Total Pass, an aggregator bringing together 21,000 rooms, Smart Fit targets both individuals and businesses, strengthening its attractiveness in a rapidly changing market.

With its 5 million members, the group explores technological innovations to personalize the customer experience. Artificial intelligence is among its preferred tools for designing tailor-made training and nutritional programs.

With a bold strategy and a strengthened international presence, Smart Fit is positioning itself as a key player in fitness, ready to seduce sports enthusiasts in Morocco.